Tuesday, February 11, 2014

Eyelure


If you've been watching the Bailey Retail Design Facebook page you would have seen this teaser for a photo shoot we did last week. Here are the final photos. 

The store is Eyelure Beauty Parlour at the Kelvin Grove Urban Village in Brisbane.

Last year I had the pleasure of working with Kerri Irving and her parents to create this store. Kerri's specialty is brow shaping and she'd spent 7 years managing another brow chain and is now using her skill to create her own empire.
The store opened just before Christmas. This was how it started with a quick sketch to show the general look.


Then the finished shop.


Whilst the salon specializes in brows they are offering the normal full range of beauty salon treatments.


Kerri is stocking all quality brands including OPI for her manicure range.

The salon has 6 brow stations with 2 that offer full privacy to cater to the large Muslim community.


Kerri has a strong preference for Retro and her custom designed lovely lady features on all her branding and media. The pinwheel wallpaper was also a custom paper from Sparkk Home Decor. The soft blue walls are painted in the lovely Porters Paint and the sheer curtains are a Warwick fabric.


Eyelure has developed their own brand of make up used and sold in the salon.
It was a pleasure working with the Irvings and to see a business blossoming under a skilled owner.

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