Monday, March 19, 2012

Streets of Harlem Noosa

Last week was my birthday week. So a mini holiday on Hastings St was the perfect way to finish the week. Despite the torrential rain for the majority of it, I managed to get out and check out the shops on Hastings St. This street seems to be feeling the tight retail climate like the rest of the shopping centres around Australia and there were a few noticeable empty tenancies with lease signs.
However despite that, there were a couple of new comers that caught my eye for their quirky and innovative looks.

One of the stores is called Streets of Harlem. It's a joint project with father and daughter team Olivia and Gary Sellman and also Erica Stefani. The store is contemporary youth market fashion down stairs and upstairs has a salon and coffee bar.

The dark raw industrial street look inside instantly grabs your attention as it's a real point of difference from the usual brightly lit stores else where. Every where you look the details for the displays have been cleverly thought out.


The shoes are balanced on steel shelves on rusted metal walls.

Bare bulbs, brick walls, American iconism and exposed concrete blend together to pull off their image and become the perfect partner to their fashion style.

This is the service counter previously a work bench with the original vice left attached.

A wire cage over the service counter with the internal light.
The industrial chain mesh looked great and is an interesting twist on the usual thin chain curtains. It's great to find an interesting store and really exciting to hear the story behind it that the owners where also the brains behind the look and not scared to give it a go.
Visit Streets of Harlem on Facebook.

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